![]() ![]() ![]() There are instances when you get an important call but you’re in the middle of a meeting. It answers your calls and asks questions for you. I’m fascinated by the Truecaller Assistant. But the company is working on bringing it to more markets in the future. It has rolled out features like verified business caller ID in 35 countries, Call Alerts (alerts you before the phone rings), Spam Statistics (shows you stats on spam marked numbers), and even has its own Truecaller Assistant, which is currently only live in the US. The majority of Truecaller’s user base is in India but the company is now betting big on global expansion. Intelligent Dialer on Truecaller Truecaller Truecaller has a growing list of features If not, the app knows it has to search for that number and show a result. Contacts access is required because when you receive a call, the app checks if the number is already saved in contacts. It can be confusing, but uploading user data is against App Store and Play Store terms and conditions. But the contacts access permission isn’t synonymous with contacts upload. Contacts access is necessary and this is probably where many folks have concerns. The app does need various permissions to work, though many of them are optional. I did a fresh install of the app on an Android phone to check. Permissions can seem daunting, especially to a new user of the app. Since the vast majority of people download the app from the Play Store only, you need not worry about it. However, there is an option to upload contacts, which you get if you download the app from Truecaller directly and not from Google Play Store or App Store. Truecaller says that it does not share user data with advertising partners or with businesses who want to be verified on Truecaller. Moreover, the company has been profitable since before it went public in Oct 2021. However, there are no political or suggestive ads, and they don’t take over your screen or force you to watch to get access. If you are a free user, the app will display ads to make money from you. ![]() The advertising is not individually targeted - it is a mass play. According to Truecaller, the company has only three revenue streams and these include in-app advertising, premium subscriptions and business verified listings. There is a notion that if an app is free, you are the product. ![]()
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